Sunday 24th September 2013
How the media covered the story….
11:30 It’s at No.33
10:50 Metro > Nick Clegg’s auto-tuned apology remix 14/1 to top the charts
10:45 Daily Mail > Kanye v Clegg: Lib Dem leader enters top 40 with hilarious remix of his tuition fees apology video ahead of biggest names in pop
10:37 #34
09:10 The Sun > Auto-tuned Clegg track joins the chart race
08:05 Heading for 800k on YouTube
07:55 35
Saturday 23rd September 2013
22:00 Thank you all for getting @nick_clegg saying sorry into The Top 40 and raising some much needed dosh for @SheffChildrens.
If everyone at the Lib Dem Conference buys it tomorrow they will have a Top 10 hit on their hands. So we’ll now leave it to the @LibDems to make that happen.
20:13 ITV “I’m Sorry” reaches top 40 in singles chart
20:01 Big In Germany! > Sueddeutsche.de “I’m sorry” macht Vizepremier zum YouTube-Star
19:41 Daily Telegraph > Nick Clegg’s tuition fee apology spoof enters charts
16:30 37!
16:25 Huffington Post > Nick Clegg Says I’m Sorry (The Autotune Remix) Storms Apple ITunes Chart
16:20 The Daily Mirror > Liberal Democrat leader’s autotune remix enters iTunes Top 40
15:18 Newsflash! TOP 40 HIT! The Deputy Prime Minister’s apology song is now at No.38 sandwiched between Kanye West and Cary Rae Jepsen
09:00
Deputy Prime Minister Nick Clegg is kicking off more than his party conference today– he’s going up against pop big guns David Guetta and Pink as he launches his pop career on iTunes with his debut single ‘Nick Clegg Says I’m Sorry [The Autotune Remix)'.
The single, produced by Alex Ross and The Poke, has gone live today on Apple's iTunes store with other outlets including Amazon going live in the next 24hours.
We auto-tuned Nick Clegg's apologetic tuition fees speech into a video that has had a achieved staggering 500,000 views in just 24 hours. Clegg gave consent for the video to be released as a charity single following a huge response on Twitter.
The viral video has already had a frightening amount TV exposure - having been featured on some major TV shows in the last 24 hours including Newsnight, BBC News, The One Show, ITV News, Channel 4 News, Five News, Sky News, News Round and Loose Women.
A Poke spokesperson said “ Can Nick Clegg be the first British political leader ever to become number 1 – while he’s still number 2?'
Here's how it all happened...
On Wednesday night (19.9.12) we decided to remix Nick Clegg's 'Sorry' speech and Alex Ross stayed up till 3am mixing it...
You might have seen Alex's stuff on here before. His previous hits include > Leveson The Musical, The Poke autotunes The Apprentice and Downton Abbey Dubstep.
So there we were Thursday morning (20.9.12) at Poke HQ when all of sudden...
O8:00 Former Deputy Labour leader John Prescott tweets it:
08:30 Then Greg James off of Radio 1
Then MP Tom ‘Leveson Inquiry’ Watson
09:00 TV’s Money Saving Expert Martin Lewis
10:00ish Our website crashed under weight of traffic. While we were trying to fix it we wondered if the Lib Dems might give us permission to release it as a single?
We weren’t expecting to hear direct from old CLEGGO himself!
then..
holy shit…
>>> WTF!!!
BBC News - Nick Clegg spoof ‘I’m sorry’ video song to be release
Daily Telegraph - Nick Clegg’s musical tuition fee apology goes viral
The Independent – Nick Clegg ‘sorry’ – The Remix
The Guardian - Nick Clegg apology video: the best parodies
Daily Mail - The Clegg Factor: Hilarious remix of Lib Dem leader’s video where he ‘sings’ his tuition fees apology becomes an internet hit
Daily Mirror - Liberal Democrat leader’s tuition fees video apology reworked into viral hit
Daily Express - Nick Clegg Tuition Fee Apology Goes Viral
New Statesman Autotune remix of Clegg apology to be released as single
The Spectator Nick Clegg’s viral apology video
The Week – Nick Clegg sings sorry: could autotune video rescue deputy PM?
Digital Spy - Nick Clegg agrees to ‘Says Sorry Autotune Remix’ charity single
Huffington Post Nick Clegg Sings Sorry (The Autotune Remix Video)
AFP - Parody remix of Clegg apology to go on iTunes
MSN - Nick Clegg ‘I’m Sorry’ spoof remix to be released
>>> 3pm: Hang on what’s this…we have had some email, we never get email….
‘I work for Nippon Television, Japan’s most watched television channel. We are very interested in your remix of the Nick Clegg video’
‘I am writing to see if I can have permission to air parts of your Nick Clegg apology remix on CNN.’
“I would love to run it on Newsnight tonight‘
‘Hope you are well. I work on The One Show and this evening we would like to show the Nick Clegg apology remix that you have created.’
16:42 The bets are on..
17:25 Just spoke to a lovely lady called Charlotte at iTunes about releasing Nick Clegg’s debut single – watch this space
6.25pm We’ve just been on the main BBC 6 O’clock news….in total shock….
6.49pm Channel Five News….with ‘expert’ discussion guests…
7.03pm The One Show..
Friday 21st September 2012
08:20 FFS! Approaching 300k…..
A trip to the newsagent…
10.00am Looks like Tunecore could be the fastest way to release the single on as many platforms as possible…though iTunes approval ‘could’ take 10 days
1pm – Thank you ITV’s Loose Women…
1.39pm And your suggestions for the sleeve artwork are flooding in
@KrisWould
@JimsterSeventy1
@brhdodds
@MickSwift
@QuantumPirate
@Brandy_Snap
TELLY…LOTS OF TELLY>>>>
18:00 The brilliant people at Tunecore.com have sorted out our single release just waiting for approval from ITunes
………to be continued…story continues from the top of the page..
Like The Poke on Facebook and you will never be bored again.
Wow!
Congratulations on some of the best guerilla marketing I have ever seen…
P.s. we love the Poke
brill
thank you Chris
So John Prescott has a sense of humour then! Assuming he logs into the poke on a daily basis for a laugh.
I have heard the song played on Capital FM Birmingham this evening. Sounded like a real song until they said at the end it was a joke. I hope it gets to number one and is played around the uk on radio.
brilliant!
Well done, chaps.
You guys are only getting credit where it’s due, the Sorry video has had me in stitches all day
Well done guys. An amazing result which is well deserved based on the consistent high quality of the content on your site. Keep up the great work.
Heard it on Jeremy Vine yesterday. Now I see just how behind the times I was. This is phenomenal. Literally. This is a phenomenon. I can’t wait to see it available as a single. I await your next master stroke.
Ironic that this could get Nick Glegg to number one.
Maybe he could have a new career as a pop star as his one as a politician is so nearly over?
LibDem – Never Again!
Well done! I love the Poke it has made so many bus journeys fun beyond belief
you deserve all the good attention
Any news on when this will be available to download.
Let’s get it to number 1!
Wow indeed. Hope you had time to enjoy it all.
Following Nick Cleggs lead Labour have decided to apologise for all their mistakes whilst in office. They are currently looking for available theatres to put on the musical!
Well done poke people!
The poke and alex ross with nick clegg single is on iTunes Great well done!
This is wonderful! I just wish more politicians would do the same – and far from being thought silly, I’m really quite proud of him.
Thank you Nick.
Pure genius
I currently have this on my iPod and i can’t stop pressing the repeat button Good one The Poke well worth the money!!!
Love the Cleggy tune…now how about Cameron and a “Cast Iron Guarantee” tune ?
Someone with edit skills ought to do a mashup of this with the bit in Rihanna “Take A Bow ” where she sings “Don’t tell me that you’re sorry when you’re not, cos I know you’re only sorry you got caught”
lol this is awesome this should be number one in the charts ….how do you get an auto tuner ?? well done aswell !!!!
A think a little more credit should go to Alex Ross for all his hard work.
He is the mastermind, afterall!
Well done Alex & The Poke!