Branding News: The London Organising Committee for the Olympic Games has handed out a record fine of £2.5 million to pizza chain Domino’s, after a brand inspector saw five pizzas that resembled the Olympic rings logo.
It is thought that a brand enforcer for the Olympic Deliverance Committee was on the top deck of a bus going down New Bedford Road in Luton, Bedfordshire, when he spotted the illegally arranged pizzas.
An official LOCOG statement reads: “Under the Olympic Symbol Protection Act 1995 we have fined Dominoes for attempting to suggest a link between their business and the games by leaving out a number of pizzas on a counter that had a striking similarity to the Olympic rings logo.”
The fast food company denies the charges, and claim the pizzas were merely ‘waiting to be put in boxes’ a few moments before delivery.
Another fine was also handed out to a nearby cafe, after one brand enforcer saw them serving five onion rings that could have formed the Olympic logo, if you pushed them around the plate a bit and closed one eye.
Story+Image: Simon Swatman
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Oh, it’s a good job they haven’t checked my car. It has four wheels on it and one in the boot. They “could” be made to resemble the olympic rings.
What about those pesky crop circles!!!
im going to sue the olympic committee for using my flag biatch