Sponsorhip News: McDonalds, a symbol of the fast-food culture that has spread tasty, affordable food throughout the world along with obesity and diabetes, crowned its support for an athlete’s approach to eating last night when the lights went up on the Orbit Tower – now renamed the ‘McOrbit Tower’ for the duration of the games.
The 114 metre-high tower, which looks out over the Olympic Park, will give magisterial views of the events to everyone and anyone who has VIP status, but this latest stunt, transforming the iconic steel arabesques into the familiar golden arches, has met with widespread condemnation.
Anish Kapoor, the artist who created the tower, remains unavailable for comment, though the internet is thick with rumour that such is his level of disgust he has gone on an ‘epic and raging bender, the likes of which has not been seen since classical times’.
“I think it’s a step too far,” says Lilly Grant, 29, who lives in Stratford. “It’s like they’ve turned East London into one massive drive-through.”
Lord Coe, however, was quick to defend the stunt, saying that McDonalds’ sponsorship was ‘crucial’ to the games and that the McOrbit Tower was just ‘a bit of fun’.
“Yes McDonalds has been a controversial sponsor, but nobody seems to understand what a tough position I’m in. I mean here I am, busting a nut night and day for months on end and it’s just moan, moan, wingey-wingey moan-moan.”
“The fact of the matter is if I hadn’t given them the tower, Ronald McDonald was going to be taking part in the 100 metre hurdles, so count yourselves lucky.”
Story: Jasper Gibson