Promotion: With nearly half of all Brits admitting they don’t have time to do the things they truly enjoy, Cadbury Wispa has joined forces with TV presenter George Lamb on a mission to get the nation mis-spending time well.

The Cadbury Wispa Time Well Mis-spent Foundation has been set up to do battle with boredom, topple tedium and offer assistance to anyone wanting to do a bit of serious goofing off.

At his swanky London flat, using 224 video cassettes, 178 CDs, 98 books, a Wispa and one cup of tea, George Lamb has created an example of time well mis-spent by building a gigantic domino rally to put milk in his tea.

“Time well mis-spent is a great philosophy. It has the potential to uncover some interesting, quirky and sometimes plain ridiculous ideas,” said Lamb. “Creating the domino rally was totally pointless, but epic! And I hope it will inspire others to get their creative juices flowing.”

We could use science to prove that time well mis-spent is good for you, but it’s much easier to send Cadbury Wispa your dullness destroying ideas.

Each week the 10 best ideas will win £100, with the very best also getting up to £500 of fun stuff to make their boredom beating dream a reality.

Visit www.facebook.com/wispa to apply and help put the fun back into foolishness.

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