Swipe left/right

Royal Wedding News: With some commentators putting the cost of security alone at £20 million, George Osborne struck back at critics of the Royal wedding today, announcing a new sponsorship deal that will ‘more than reimburse the taxpayer’ for public expenditure on the big day.


The Chancellor went on to to deny that this was tantamout to ‘a knee-jerk privatisation’ of the monarchy, insisting that all the Windsors went to private school and indeed had been ‘really quite private’ for a very long time.

 

Royal wedding to be sponsored by lidl

 

Lidl, the cut-price supermarket, famous for it’s cheap aubergines, two-for-one shoe deals and iconic positioning between Halfords and Comet, will sponsor the Royal family on a rolling contract, effective from September.

 

The £150 million deal, which includes Lidl branding on the coat of arms, exclusive store appearances, advertising, and the relaunch of their own-brand mince as ‘Windsor Mince’, was thrashed out during lengthy negotiations between Buckingham Palace, Whitehall and Lidl management.

 

Ultimately we are a family brand,” says CEO Chris Nult, “so who better than the ultimate family? We are very excited about this parntership, and particuarly the televison adverts. It’s going to be like the OXO family, only with more hereditary illness.”

 

While Will, Kate and the Queen are understood to be at the forefront of the campaign, insiders say that Prince Philip has been asked to ‘stay away’.

 

Casual racism and prostate difficulties are not the values we wish to promote,” said one executive who wished to remain nameless. “That’s more Aldi’s cup of tea.”

 

 

Video Of The Day: Mechanics create an impressive portrait of Queen made from 900 car parts #sponsored

Trending Now

  1. Pics
    “Shane” works in a Walmart deli and the notes left by his manager are hilarious
  2. News
    This guy found a note in his office loo and what it says about humanity beggars belief
  3. Videos
    Witness the awe-inspiring magnificence of the Serbian bullet train
  4. Videos
    No pound coin for the supermarket trolley? Don’t worry, there’s an alternative
  5. Pics
    An important message about the new Dyson hair dryer
« Swipe navigation »