Publishing news: Remember how fun it was in the fifties? All that smoking. Remember how fun it was when you were a kid? All that smoking. And doing a poo in the bath.

Now imagine those two periods combined – that was the motivation behind what one commentator has called ‘the biggest brand alliance since Bells and Irn Bru’: Mad Men Mr. Men.

Tomorrow sees the launch of the first book in a brand new series of adventures – but you can read ‘Mr. Sterling Gets Angry’ here and now – exclusively on The Poke (scroll down).

We are very excited,” said Camile Von Bach, spokesperson for the join venture between AMC television in America and the estate of Roger Hargreaves, creator of the original Mr. Men characters.

“Pre-orders for ‘Mr. Sterling Gets Angry’ have exceeded all expectations, so we can’t wait to see what happens with ‘Mr. Draper Loses His Trousers’ or ‘Little Miss Peggy Gets Another Bump In Her Tummy.’”

People are saying to us all the time, ‘Why do this?” says AMC executive Tony Tolberg. “Well, I’ll tell you why. Harry Potter showed the world that books could bridge the gap between children and adults. Mad Men Mr. Men stretches that gap even wider and builds a larger bridge – a bridge over the river Why.”

>> Click on Mr Sterling to read the exclusive story.

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