The Guardian launches fragrance

“We wanted something that smelled like an Apple – the computer, not the fruit,” says fragrance developer Marsha Welks, “with a hint of free-trade coffee, the aroma of an organic veg box and that warm, intimate feeling of psychological analysis.”

Following the launch of The Sun’s fragrance ‘Buzz‘ this week – the ‘smell of entertainment’ – The Guardian today unveils its own perfume, G-spot, designed for The Guardian reader “who likes a light sprinkling of liberalism all over their views.”

With circulation figures dropping and online content free, the nation’s newspapers are rushing towards consumer goods to try and boost profits.

“The G-spot is everywhere,” says The Guardian’s new head of Branded Product Relations Development, Jeremy de la Boltine.

“It’s in all shapes and sizes. It’s in G-units. It’s G-lobal. It’s for you and for me, it’s for him and for her. Yes it’s sexy, yes it’s intelligent, yes it’s politically aware if not necessarily active. We wanted to create the essence of what it means to be a Citizen of Now. We wanted to create not just a moment, but a message, a message in fragrant form that says ‘hello world – now smell me.’

“It’s a tweet, an aromatic tweet for the 21st century socially networked bi-cultural electro-parent. On ice.”

G-spot will be available from The Guardian’s website as well as selected gastropubs and retro farmers markets across Frith Street.

In other news: Daily Mail’s Secret Formula revealed.

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